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Project Featured On:Advertising Served — 2/20/13

ALPHAS

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Launch Campaign for Alphas, the new scripted series on Syfy. The show is about seemingly normal people with extraordinary abilities solving impossible crimes.
No spandex, no capes.
The marketing exploits the internet fascination with real people doing extraordinary things - and poses the question, are they talented - or are they Alphas?
The fully maltiplatform campaign includes TV, outdoor and online.
To accompany the trailer campaign, we've 'created' a series of virals and seeded them on line. Shot and treated to look like 'found footage,' these drive viewers to alphapowers.com where they can send in their own amazing videos. We've also repurposed stunts shot for the show to look like virals, further blurring the line between the show and 'reality'.
BROADCAST
8 from the 10 or so 'found footage' virals were seeded to drive viewers to alphapowers.com
Alpha Dance
Alpha Dunk
Alpha Skate
Alpha Birthday
Alpha Leap
Alpha Pool
Alpha Coin
Alpha Cop (an example of how we also treated stunts from the show to look like like virals - further blurring the line between the show and 'reality').
Creative
Ben Cochran, Jessica Burstein, Brian Everett, James Spence
Design Director
Brian Everett
Creative Director
James Spence
Director
Mike Calvert, Brand New School
PRINT
Print includes newspaper, outdoor and digital billboards.
Art Director
Ed Sherman
Copywriter
Diana Davis
Creative Director
William Lee

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