- The Digital Age ServedProject Featured On:The Digital Age Served — 5/15/12
- Advertising ServedProject Featured On:Advertising Served — 2/2/13
ADIDAS TUNIT
Statistics
Created: 07/15/11
Last Edited: 12/04/12
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Description
Campaign to launch the release of the new Adidas F50 shoe
Copyright Info
No use is allowed without explicit permission from owner.
Featured on 2/2/13
- Featured on:
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The Digital Age Served
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Advertising Served
Adidas: Tunit F50 THE BRIEF
To create an integrated campaign which promoted both the F50 Tunit shoe and encourage football fans to sign up for the training challenge and cement Adidas’ position as an innovative new media marketer.
THE WORK
Perfect your style. High profile footballers included England star Jermaine Defoe, German player Kevin Kuranyi and French star Djibril Cisse were featured in the campaign to promote the F50 Tunit’ football shoe and challenged users to customise, adapt and tune their boots to suit pitch and weather conditions in three tests of skill and playing style.THE RESULTSThe campaign reach over 16 million users worldwide with approximately 52% of the UK internet population and achieved a responsiveness 5 time greater than any other campaign within its category.
