Behance Served Sites

Served is a collection of sites that showcase category specific content from Behance, the world's leading platform for creative professionals across all industries.

View All Served Sites →

8ta

Info
Statistics
Created:
Last Edited:
456
30
0
Description
A BRAND SAYS HEITA FOR THE FIRST TIME: We were briefed to launch 8.ta, South Africa’s fourth mobile network, focusing on the pre-paid, youth market. Generate broad level brand awareness, 1 million connections in 6 months and 15% of the market by 2015. Solution: South Africa’s vast majority have little to no web access. We used traditional media on an unprecedented scale, sparking viral wildfire. An unbranded teaser campaign generated epic intrigue across all viral platforms using one word, “Heita”, a colloquial/local slang term meaning “Hello” and the written form of our brand name, 8ta. Results: Reached 1 million connections within 6 months, 3x Virgin Mobile’s total customer base since launching 5 years ago. Millward Brown measured engagement and persuasion significantly above norm. Awareness, noting, equities measures and market penetration was 54%, extremely high for a brand launch. Top-of-Mind awareness way above key competitors at 74%.
Share

Comments: ( Comments )