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(2011) Online video campaign for an MTV's reality show

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Online videos for rich-media formats to promote MTV's reality show "Polowanie na Singla"
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  • Online video ads for rich-media formats promoting Polish edition of MTV's 'Fool Around with my Girlfriend' reality show.

    Polish name of the show: 'Polowanie na Singla' which means literally "Hunting for a single"


    Results:
    • Our CTR's depending on the format and the publisher were around 2x higher than average. 
    • During the campaign the ratings of the 22-2 strand rose by 22,8% in comparison with the same period the year prior (RHC% for the 13-29 group All in the march-april period)

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